PROOFRUN RESOURCES

Product Discovery in practice

Articles, guides and comparisons to help you frame product questions, evaluate evidence and revisit decisions as new information emerges.

All resources

Evidence-based product decisionsArticle4 min

The evidence-to-decision gap in product teams

Product teams collect feedback, research and data, but that does not guarantee evidence reaches the decisions it should inform.

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AI + Product DiscoveryGuide3 min

A practical boundary for AI in Product Discovery

A practical way to use AI for research and synthesis while keeping evidence quality, product judgment and accountability explicit.

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Evidence-based product decisionsArticle3 min

Assumptions vs evidence in Product Discovery

A practical way to separate what a team believes from what the available evidence actually supports before making a product decision.

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AI + Product DiscoveryArticle3 min

How AI changes the product decision bottleneck

AI is increasing software delivery throughput. Product teams now need stronger reasoning around evidence, uncertainty and the decisions that guide that execution.

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Evidence-based product decisionsArticle3 min

How much evidence is enough for a product decision?

Evidence sufficiency depends on whether the available signals separate hypotheses, reduce important uncertainty and leave the remaining gaps visible.

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AI + Product DiscoveryGuide3 min

How to use ChatGPT in Product Discovery

A practical guide to using ChatGPT for Product Discovery while keeping sources, hypotheses, uncertainty and research structure explicit.

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Product analytics + DiscoveryArticle3 min

How to use GA4 as evidence in Product Discovery

GA4 can show what happened in the product. Product Discovery connects those behavioral signals to questions, hypotheses and other evidence.

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Product hypotheses and validationArticle3 min

How to validate a product hypothesis before building

A practical way to turn an idea into a hypothesis, gather evidence and understand what still needs to be investigated.

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Comparisons and alternativesComparison3 min

Proofrun vs ChatGPT for Product Discovery

A practical comparison of a general-purpose AI research workspace and a structured Product Discovery workflow for evidence and decisions.

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Product hypotheses and validationGuide3 min

Should we build this? A product decision framework

A practical framework for deciding whether a feature request deserves commitment, a smaller experiment, reframing, deferral or further investigation.

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PM workflows in the AI eraArticle3 min

What AI-generated PRDs still need from Product Discovery

AI can generate a polished PRD quickly. Product Discovery still has to connect the problem, assumptions and evidence before the document guides execution.

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Continuous Product DiscoveryArticle3 min

Product Discovery at scale: what changes as your product team grows

More PMs and squads increase product capacity. They also increase the amount of context, evidence and reasoning that needs to travel across the organization.

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